oUR story
Our Dream OF CRK FIRST STARTED IN BUSINESS SCHOOL
in 2016 I HAD THE ENTREPRENEURIAL GOAL OF BRINGING FORMULA 1 rACING TO JAMAICA
HOWEVER, AFTER…
7+ YEARS OF INDUSTRY EXPERIENCE
2 PRODUCT ROLES IN ULtRASONICS AND sAAS
AND OVER 21,000 MILES OF DRIVING BETWEEN BOSTON & TEXAS IN MY Volkswagen Golf GTI
OUR JAMAICAN FORMULA 1 DREAM TOOK A DIFFERENT TURN
CRK DESign
Unlike Formula 1 and other popular racing experiences, winning at crk is not determined by who has the best automotive machinery
CRK Was engineered
to transpose the determinant of winning away from machinery and directly to the driver
To put it simply:
by standardizing the kart and providing interactive elements, we can create unlimited exciting outcomes where winning is determined by the driver and not by the kart
Result
CRK is a fun, real-life & interactive racing experience that brings childhood memories to life while differentiating drivers by their skill, strategy & luck
Prior to business school
I studied civil & environmental engineering at MIT. This form of study taught me how to build things ranging from small automotive & electronic components to large scale-infrastructure
mit taught me how to build bridges
CRK racing is a bridge that leverages patented software & hardware technologies to create a path that opens up a new dimension of racing
a bridge between video-gaming with real life
Although our dream has evolved
CRk has grown into a new form of motorsport entertainment that liberates racing fans from the confinement of the spectator’s chair, to the thrill of interactive participants
this new CRK experience is for you
Over the next few months, we’ll be unveiling key elements of CRK Racing. Regardless of your driving classification (professional, amateur or for fun), this new experience is for you!